Introduction
The fitness tech industry is booming, and with new health and fitness startups popping up daily, it can be hard to track them all.
But these health and fitness tech startups are the ones you need to know about in 2023.
From wearable tech and AI-driven health coaches to virtual gym classes and meal planning services, these fitness startups are revolutionizing how we stay fit and healthy.
Keep reading to learn more about these cutting-edge fitness tech startups and how they can help you reach your fitness goals in 2023.
What are the current trends in the fitness industry?
The health and fitness industry is constantly evolving as technology advances. From JAXJOX and IntelliSport to Insane AI and SHRED, there are several tech fitness companies aiming to revolutionize the way people stay active and healthy.
JAXJOX has been one of the most prominent players in the industry, offering a cutting-edge, connected smart fitness studio offering personal guidance and results through every set, rep, and step. IntelliSport, another top fitness startup, IntelliSport created an app called Playfitt that motivates everybody to reach small daily movement goals whenever, wherever.
These startups are some of the most recognizable names in the health and fitness space. They continuously innovate to create comfortable, high-performance pieces tailored to different types of athletes.
Overall, health and fitness startups continue revolutionizing how people stay active and healthy. From connected fitness equipment to intelligent wearables and trendy athletic apparel, these tech companies are changing the game when it comes to exercising and tracking progress. Whether you’re looking for an at-home gym solution or simply need some new clothes for your next workout, there’s something out there for everyone.
Explore more AI use cases applied for fitness, health, and healthcare via omdena.com/ai-in-mental-health
What is the future of health and fitness startups?
The health and fitness industry has seen a massive boom in the past few years, with tech fitness companies popping up left and right. With an ever-growing consumer base of health-conscious individuals, top fitness startups continue innovating and developing products that help consumers reach their goals. From fitness trackers to virtual coaches and custom nutrition plans, there’s no shortage of tech fitness companies creating tools to help people stay healthy and fit.
The trend of health and fitness startups is only growing as more and more individuals prioritize their well-being. Top fitness tech companies are focusing on creating solutions for specific needs, such as tracking calories burned, sleep quality, and recovery times, and creating more effective workouts tailored for each user. This approach drives more users to select the best fitness startups for their individual needs.
Overall, the future of health and fitness startups is bright. As more individuals become invested in their health, tech fitness companies will create solutions to accommodate those needs and make achieving wellness easier. We’re already seeing major advancements in wearable technology and apps that are helping people stay connected to their own health and progress. The possibilities of what we’ll see in the future are endless.
34 Health and Fitness Tech Startups in 2023
1. JAXJOX
JAXJOX
JAXJOX is a global fitness technology brand on a mission to give everybody access to a healthier lifestyle. Its revolutionary personalized wellness platform combines their connected fitness equipment, AI-powered data tracking, and immersive 360-degree workouts all in one place.
- Founder(s): Atul Shah, Stephen Owusu
- Founding year: 2016
- Headquarter(s): Bellevue, Washington, United States
- Funding: JAXJOX has raised a total of $17M in funding over three rounds. Their latest funding was raised on Jun 9, 2022, from a Venture—Series Unknown round.
2. Zero Longevity Science
Zero Longevity Science
Zero Longevity Science is on a mission to extend the lifespan and health span of the human race. We provide science-backed tools and resources to help our members build healthy habits, extend longevity, and improve metabolic well-being.
- Founder(s): Mike Maser
- Founding year: 2018
- Headquarter(s): Big Sky, Montana, United States
- Funding: Zero Longevity Science has raised a total of $12.2M in funding over three rounds. Their latest funding was raised on May 19, 2020, from a Series A round.
3. Playfitt by IntelliSports
Playfitt by IntelliSports
PlayFitt is a fitness platform using experience in Sports Analytics, Machine Learning, Video Games.
- Founder(s): John Morris, Jonathan Guillemette
- Founding year: 2019
- Headquarter(s): Montréal, Quebec, Canada
- Funding: PlayFitt has raised a total of $2.5M in funding over 1 round. This was a Seed round raised on Jun 6, 2022.
How do you define and measure impact at IntelliSports?
The WHO declared in 2008 the lack of movement was a massive public health crisis. It’s a bigger problem in the developed world. A bigger issue with women than men (42% of women don’t move enough to maintain basic health). If they moved 21 minutes a day (of moderate exercise), it would have a massive impact on:
- Hypertension
- Heart disease
- Cancer
- Mental health
This has a huge economic impact. A 5% reduction in hypertension would save the healthcare system 25Bn dollars.
Why it’s getting worse
- The internet has made people more sedentary
- Mobile internet made that worse.
- Studies show the more you use your phone, the less active you are
- Mobile gaming made that even worse
The Solution
Make a mobile game that gets people addicted to moving
- The majority of our users are women that don’t meet the 21 minutes a day – these aren’t fitness app users; these are gamers.
- We have incredible retention. 87% of people that do anything in our app stay 30 days or longer
- Within one month, the majority of our users are doing more than 21 minutes a day
- The ones that haven’t made that are still seeing a 500% increase in their daily movements
How we measure our impact on this problem is by seeing how many users we can attract that start out with less than the required 21 min of movement a day, and how many we can move (and keep) over that threshold within 30 days.
4. Wúru
Wúru
Wúru is a data analytics company that offers innovation, productivity and cost efficiency for healthcare providers around the world to ensure that all their management decisions can be made based on evidence.
- Founder(s): Hugo Pallaoro, Ignacio Arata, Luciano Tourn
- Founding year: 2018
- Headquarter(s): Buenos Aires, Distrito Federal, Argentina
- Funding: Wúru has raised a total of $3.2M in funding over three rounds. Their latest funding was raised on Jul 13, 2022 from a Seed round.
5. Proteus Motion
Proteus
The Proteus system by Proteus Motion Inc. (formerly Boston Biomotion) is a new category of intelligent exercise and rehab equipment designed to strengthen, optimize, and restore movements using patented 3D resistance and 3D measurement.
- Founder(s): Sam Miller
- Founding year: 2016
- Headquarter(s): Greater New York Area, East Coast, Northeastern US
- Funding: Proteus Motion has raised a total of $15.3M in funding over six rounds. Their latest funding was raised on Jul 20, 2022, from a Series A round.
6. b.well Connected Health
b.well Connected Health
b.well Connected Health provides an integrated solution for consumer engagement, holistic health management, and cost containment.
- Founder(s): Bryan Jones, Kristen Valdes
- Founding year: 2015
- Headquarter(s): Baltimore, Maryland, United States
- Funding: b.well Connected Health has raised a total of $58.7M in funding over six rounds. Their latest funding was raised on Jul 21, 2021, from a Series B round.
7. Insane AI
Insane AI
Insane AI operates as an Artificial Intelligence (AI) powered fitness training app.
- Founder(s): Anurag Mundhada, Jayesh Hannurkar, Sourabh Agrawal
- Founding year: 2021
- Headquarter(s): Bangalore, Karnataka, India
- Funding: Insane AI has raised a total of $973.8K in funding over two rounds. Their latest funding was raised on Jul 28, 2021, from a Seed round.
How do you define and measure impact at Insane AI?
“At Insane AI, measuring impact is foundational to both the success of the company and the success of our customers! For our customers, measurement is essential to make progress in their fitness journeys. We measure impact by the amount of progress we can help our customers make by conducting periodic assessments and charting their metrics over time. These metrics are not just weight loss—we focus on holistic progress across five additional fitness dimensions that we can currently track. Our Impact is thus highly aligned with our customers’ success.”
8. Hyperhuman
Hyperhuman
Revolutionary way of creating fitness video content
- Founder(s): Bogdan Predusca, Dan Nica
- Founding year: 2020
- Headquarter(s): Bucharest, Bucuresti, Romania
- Funding: Hyperhuman has raised a total of $937.7K in funding over three rounds. Their latest funding was raised on Mar 28, 2022, from a Seed round.
9. FunXtion
FunXtion
FunXtion provides energetic fitness content and smart digital distribution systems that help fitness facilities remain relevant.
- Founder(s): Ernst De Neef and Mendel Witzen
- Founding year: 2011
- Headquarter(s): Amsterdam, Noord-Holland, The Netherlands
- Funding: FunXtion has raised a total of €5.8M in funding over one round. This was a Series A round raised on Sep 1, 2022.
10. Presence.Fit
Presence.Fit
Presence is fully live & interactive fitness classes. Founded by leading researchers for an Artificial Intelligence lab at UCLA, Presence combines cutting-edge technology with elite personal training to provide the most advanced workout.
- Founder(s): Masaki Nakada
- Founding year: 2019
- Headquarter(s): Los Angeles, California, United States
- Funding: Unknown
11. Heali
Heali
Heali is a platform created to help users with personalized nutrition.
- Founder(s): Kyle Dardashti, William Brendel
- Founding year: 2018
- Headquarter(s): Santa Monica, California, United States
- Funding: Unknown
12. Twiik
Twiik
- Founder(s): Johan Axelsson, Christer Månsson, Anders Gran, Alexander Cugler
- Founding year: 2015
- Headquarter(s): Malmo, Sweden
- Funding: Unknown
13. FightCamp
FightCamp
FightCamp provides on-demand boxing and HIIT workouts with motion trackers on wrists that track every punch thrown, and every rep completed.
- Founder(s): Alexandre Lapointe, Alexandre Marcotte, Charles Lambert, Jay Rousseau, Khalil Zahar, Patrick Chandler, Tommy Duquette
- Founding year: 2014
- Headquarter(s): Costa Mesa, California, United States
- Funding: FightCamp has raised a total of $98.5M in funding over eleven rounds. Their latest funding was raised on Jun 30, 2021, from a Series B round.
14. Jio Health
Jio Health
Jio Health tracks vitals, manages medications, and connects with providers and caregivers in meaningful ways.
- Founder(s): Raghu Rai
- Founding year: 2016
- Headquarter(s): Ho Chi Minh City, Vietnam
- Funding: Jio Health has raised a total of $27.7M in funding over three rounds. Their latest funding was raised on Jan 12, 2022, from a Series B round.
15. Rolla
Rolla
Rolla apps help users track, compete, and have fun while working out, both outdoors and indoors.
- Founder(s): Igor Krezic
- Founding year: 2019
- Headquarter(s): Bosnia and Herzegovina
- Funding: Rolla has raised a total of $1.9M in funding over one round. This was a Series A round raised on Oct 1, 2021.
16. Exer Health
Exer Health
Exer Health is a motion AI software platform (mobile/web) that powers better outcomes for healthcare providers.
- Founder(s): Sean Cook, Zaw Thet, and Clint Gehde
- Founding year: 2019
- Headquarter(s): Denver, Colorado, USA
- Funding: Unknown
17. RxLongevity (Rosita), by Hearts Radiant
RxLongevity (Rosita)
Rosita, a longevity coach, aims to help seniors increase their healthy lifespan and avoid the risk of dependency.
- Founder(s): Clara Fernandez Porta, David Gil Pérez, Juan Cartagena
- Founding year: 2020
- Headquarter(s): Balneario, Comunidad Valenciana, Spain
- Funding: Rosita Longevity has raised a total of $3.3M in funding over four rounds. Their latest funding was raised on Feb 8, 2022, from a Seed round.
How do you define and measure impact at Rosita/ Hearts Radiant?
“We define impact by increasing years of healthy lifespan. Life expectancy IN Western countries is around 83 years, but healthy life expectancy is only 63. We live 20 years with pain or a disease that could be prevented in many cases. In Rx Longevity, we help seniors increase their healthy life expectancy, giving them more years with energy, less pain, and reduced risk of diseases.”
18. Clear.bio
Clear.bio
Clear measures blood glucose levels in real-time using a chip-implanted arm patch and an app.
- Founder(s): Madelon Bracke, Piet Hein van Dam
- Founding year: 2019
- Headquarter(s): Amsterdam, Noord-Holland, The Netherlands
- Funding: Clear has raised a total of $3.2M in funding over four rounds. Their latest funding was raised on Nov 9, 2022, from a Venture – Series Unknown round.
How do you define and measure impact at Clear?
Imagine: “You are thirsty and have 1 dollar in your pocket. In a shop, you see to your surprise that you can buy coke with this, but not water…” It happened to Piet Hein van Dam, founder & CEO of Clear.bio, in Boston. That’s how the seed was planted for the mission of the healthech startup Clear.bio (2019): helping millions of people with type 2 diabetes to become the best and healthiest version of themselves. With data instead of medicine. Clear.bio provides 100% digital precision dietetics to people with type 2 diabetes to support self-directed care and to revert their disease. Last year Clear.bio has proved the quadruple aim of its 12-week digital therapeutic: 80% reported better disease control, 71% improved time in range to 72%, 69% reduced eHbA1c with 11.6 mmol/mol. Users value Clear.bio with 93% customer satisfaction, and healthcare providers value Clear.bio for time savings and better patient conversations. This year, Clear.bio aims to get reimbursed in The Netherlands and to expand internationally.
19. Plantiga
Plantiga
Plantiga is a human analytics company that offers a solution to predict and track lower body musculoskeletal injuries.
- Founder(s): Quin Sandler
- Founding year: 2017
- Headquarter(s): Vancouver, British Columbia, Canada
- Funding: Plantiga has raised a total of $1.5M in funding over six rounds. Their latest funding was raised on Jun 29, 2021, from a Venture – Series Unknown round.
20. seamlessCARE
seamlessCARE
seamlessCARE Ltd. develops innovative technologies to enhance the care of adults and children with complex needs.
- Founder(s): Aviva Cohen, Ian Kennedy, and Çağrı Çubukçu
- Founding year: 2021
- Headquarter(s): Dublin, Ireland
- Funding: Series Unknown
21. Fit On Click
Fit On Click
Fit On Click is a one-stop shop for all fitness, healthy food, and sports requirements.
- Founder(s): Jobin Samuel, Neha Samuel
- Founding year: 2014
- Headquarter(s): Dubai, Dubai, United Arab Emirates
- Funding: Fit On Click has raised a total of $1.5M in funding over one round. This was a Seed round raised on Jan 11, 2022.
22. Springbok Analytics
Springbok Analytics
Springbok Analytics, their AI-powered software platform, transforms MRIs into three-dimensional analyses of muscle to enable true precision.
- Founder(s): Craig Meyer, Joe Hart, Silvia Blemker
- Founding year: 2013
- Headquarter(s): Charlottesville, Virginia, United States
- Funding: Springbok Analytics has raised a total of $1.5M in funding over three rounds. Their latest funding was raised on Dec 1, 2020, from a Seed round.
23. FORTË
FORTË
FORTË has developed the fitness industry’s only premium live, on-demand, end-to-end digital solution branded and integrated for gyms.
- Founder(s): Lauren Foundos, Toby Dingemans
- Founding year: 2015
- Headquarter(s): New York, United States
- Funding: FORTË has raised a total of $10.9M in funding over five rounds. Their latest funding was raised on Nov 12, 2021, from a Venture – Series Unknown round.
24. Physimax
Physimax
Physimax revolutionary solution tracks & improves musculoskeletal (MSK) wellness & performance by objective, data-driven analysis of musculoskeletal condition.
- Founder(s): David Kahani, Ram Shalev
- Founding year: 2015
- Headquarter(s): Glil Yam, Tel Aviv, Israel
- Funding: Seed
25. Motosumo
Motosumo
Motosumo is a health, wellness, and fitness company.
- Founder(s): Allan Olesen, Jens Juel Jensen, Kresten Juel Jensen, Mads Madsen
- Founding year: 2012
- Headquarter(s): Copenhagen, Hovedstaden, Denmark
- Funding: Motosumo has raised a total of $6.5M in funding over three rounds. Their latest funding was raised on Mar 24, 2021, from a Series A round.
26. 28 Wellness
28 Wellness
28 platform offers daily exercise videos, nutrition tips, and emotional insights to women based on their menstrual cycle.
- Founder(s): Gabriel H
- Founding year: 2022
- Headquarter(s): Miami, Florida, United States
- Funding: Series Unknown
27. Sundose
Sundose
Sundose is a manufacturer of data-driven diet supplements.
- Founder(s): Greg Albrecht, Michal Golkiewicz, Piotr Smolen, Tomasz Styk
- Founding year: 2018
- Headquarter(s): Lublin, Lubelskie, Poland
- Funding: Sundose has raised a total of $8.4M in funding over five rounds. Their latest funding was raised on Apr 6, 2021 ,from a Series A round.
28. Rootine
Rootine
Rootine is optimizing health and human performance with precision nutrition.
- Founder(s): Daniel Wallerstorfer, Rachel Soper Sanders
- Founding year: 2018
- Headquarter(s): Nashville, Tennessee, United States
- Funding: Rootine has raised a total of $13.1M in funding over three rounds. Their latest funding was raised on Sep 13, 2022, from a Series A round.
29. Deep Longevity
Deep Longevity
Deep Longevity is a biotechnology company transforming longevity R&D through AI-discovered biomarkers of aging.
- Founder(s): Alex Zhavoronkov, Alex Zhavoronkov
- Founding year: 2020
- Headquarter(s): Hong Kong Island, Hong Kong
- Funding: Series Unknown
30. Bodymatter
Bodymatter
Bodymatter is a digital health company that builds personalized health software to help every individual achieve their best possible health.
- Founder(s): Eugene Spiritus, Ryan Archdeacon
- Founding year: 2016
- Headquarter(s): Newport Beach, California, United States
- Funding: Bodymatter has raised a total of $3M in funding over one round. This was a Seed round raised on Feb 10, 2022.
31. SHRED
SHRED
SHRED is a technology company specializing in elite digital training experiences.
- Founder(s): Adam Summer, Charlie Hale
- Founding year: 2018
- Headquarter(s): Los Angeles, California, United States
- Funding: SHRED has raised a total of $4M in funding over one round. This was a Seed round raised on Nov 12, 2020.
32. Spren (Elite HRV)
Spren (Elite HRV)
Elite HRV delivers real-time biomarker insights for stress, fitness, wellness, health, gaming, productivity, and more.
- Founder(s): Alyssa Moore, Jason Moore, Vivek Menon
- Founding year: 2017
- Headquarter(s): Asheville, North Carolina, United States
- Funding: Elite HRV has raised a total of $9.9M in funding over four rounds. Their latest funding was raised on Jul 18, 2022, from a Seed round.
33. InsideTracker
InsideTracker
InsideTracker features its platform that analyzes and tracks key biochemical and physiological markers.
- Founder(s): Christian Reich, David Lester, Gil Blander
- Founding year: 2009
- Headquarter(s): Cambridge, Massachusetts, United States
- Funding: InsideTracker has raised a total of $18.2M in funding over six rounds. Their latest funding was raised on Sep 8, 2022, from a Series B round.
34. FitXR
FitXR
FitXR is on a mission to create a movement for movement.
- Founder(s): Sam Cole, Sameer Baroova
- Founding year: 2016
- Headquarter(s): London, England, United Kingdom
- Funding: FitXR has raised a total of $8.8M in funding over four rounds. Their latest funding was raised on Jul 10, 2020, from a Series A round.
