Content Marketer (AI/ Technology)

We are seeking a talented and experienced Content Marketer with a focus on AI or technology-related marketing. As a Content Marketer, you will play a crucial role in developing and executing content strategies that effectively promote our AI or technology products, as well as our AI engineers on the Omdena platform through social media and other means. Your expertise in the field, combined with your exceptional writing and marketing skills, will be essential in creating engaging and informative content to attract and engage our target audience.

• Content Strategy: Develop and implement content strategies aligned with our AI or technology marketing objectives. Identify target audiences, key messages, and content distribution channels to drive brand awareness and lead generation.
• Content Creation Management: Manage writers to produce high-quality and compelling content pieces such as blog posts, whitepapers, case studies, ebooks, infographics, and social media content. Research industry trends, AI advancements, and technological developments to create informative and up-to-date content.
• SEO Optimization: Optimize content for search engines to increase organic visibility and drive traffic. Conduct keyword research, implement SEO best practices, and collaborate with the SEO team to enhance content performance and rankings.
• Content Distribution: Develop a distribution strategy to maximize the reach and impact of content. Leverage various channels such as social media, email marketing, industry publications, and partner networks to distribute content effectively.
• Performance Analysis: Track and analyze content performance metrics, including engagement, conversions, and lead generation. Use data insights to refine content strategies, improve performance, and optimize content for maximum impact.

• Education: Bachelor’s degree in marketing, communications, journalism, or a related field. A background in AI or technology is preferred.
• Experience: Minimum 2-3 years of experience in content marketing, preferably in AI or technology-related roles. Demonstrated success in creating and implementing content strategies with a focus on lead generation and brand awareness.
• Writing Skills: Excellent writing and editing skills with a keen eye for detail. Ability to transform technical concepts into clear and engaging content for both technical and non-technical audiences.
• Knowledge of AI/Technology: Decent understanding of AI technologies, trends, and their application in different industries. Familiarity with emerging technologies, such as machine learning, natural language processing, and robotics, is highly desirable.
• SEO and Analytics: Proficiency in SEO principles and best practices. Experience with SEO tools and platforms to optimize content for search engines. Familiarity with analytics platforms (e.g., Google Analytics) to track and analyze content performance.
• Creativity and Adaptability: Ability to think creatively and develop innovative content ideas that resonate with the target audience. Flexibility to adapt content strategies based on evolving industry trends and market dynamics.
• Team Player: Strong collaboration and communication skills to work effectively with cross-functional teams. Ability to manage multiple projects simultaneously, meet deadlines, and thrive in a fast-paced, dynamic environment.